You want your memories to last forever -- that's why you've taken the time to capture them. And you want to shoot in widescreen format to get everything you can out of your new widescreen TV or home theater system.
So, why is the way you record widescreen images so important? Because you want an image made for widescreen, not adapted for widescreen. Because every HD television is widescreen -- widescreen is the future.
The story of how we do it may be a bit technical, but the result is clear to see. Canon camcorders use the entire width of the image sensor to capture video in true 16:9 format. What difference does this make? It's simple. With more pixels captured, you get better image quality. Some competitors' camcorders force the wider picture into a smaller space on the sensor -- giving you a less true image, with fewer pixels and lower quality. With a Canon camcorder, your videos of your travels will let you relive great memories.
In addition, the viewfinder on your ZR700 displays your widescreen image in a letterbox view. From side to side and top to bottom, what you see is what you get. You can also view your widescreen shot in the ZR700's large, 2.7" LCD screen. Either way, there isn't the guessing or extra work in looking at an image that's distorted like a fun house mirror.
To make it even easier, a Widescreen Button lets you switch from standard 4:3 to 16:9 Widescreen HR at the touch of your finger. You can also use the widescreen feature with the camcorder's advanced image stabilization.
Every one of the camcorders in Canon's ZR series gives you Widescreen HR Recording at a very affordable price. Why shouldn't your camcorder shoot as wide as your widescreen TV? It should -- and it's hard to match the widescreen video, or the value, you'll get from your Canon ZR.
Remember -- widescreen is the future. And Canon's Widescreen HR is true widescreen that's picture perfect.