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Canon U.S.A Launches New Advertising Campaign Showcasing Its Commitment To Innovation

"Let's Go Further" Advertising Campaign Focuses on Canon's Evolution, Expansion and Change.

LAKE SUCCESS, N.Y., November 9, 2010 – With a core message focusing on the evolving needs of the marketplace, Canon U.S.A., Inc., a leader in advanced digital imaging, today launched its new "Let's Go Further" advertising campaign communicating the limitless possibilities for Canon and its customers. With the incorporation of Océ to the Canon family, Canon U.S.A expands into new channels, broadening its customer base, resources, technology and capabilities, to move businesses and the printing industry forward.

The "Let's Go Further" campaign, which kicks-off today in The Wall Street Journal and The New York Times, positions Canon U.S.A, as an industry leader and natural choice for businesses of all types, sizes and needs. The new advertisements, which are summed up with just a few simple headlines from the campaign including, Begin, Possibility, Limitless, demonstrate Canon's commitment to incorporating the Océ brand and create new offerings that deliver powerful solutions to customers and their business success. In addition to advertising in major newspapers, the campaign will be included in Bloomberg BusinessWeek, Time, Forbes, Fortune and online at nytimes.com, time.com and on an ad on TIME Magazine's iPad App.

"The new campaign further demonstrates the combination of Canon U.S.A and Océ, creating new printing possibilities needed, to continue to be a leader in the market," said Junichi Yoshitake, senior vice president and general manager, Imaging Systems Group, Canon U.S.A. "We are excited to grow our brand and leverage our expertise in new channels, market segments and areas, providing businesses with heightened service levels in order to succeed."

About Canon U.S.A., Inc.

Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions. Its parent company, Canon Inc. (NYSE:CAJ), a top patent holder of technology, ranked fourth overall in the U.S. in 2009†, with global revenues of US $35 billion, is listed as number six in the computer industry on Fortune Magazine's World's Most Admired Companies 2010 list, and is on the 2009 BusinessWeek list of "100 Best Global Brands." Canon U.S.A. is committed to the highest levels of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. At Canon, we care because caring is essential to living together in harmony. Founded upon a corporate philosophy of Kyosei – "all people, regardless of race, religion or culture, harmoniously living and working together into the future" – Canon U.S.A. supports a number of social, youth, educational and other programs, including environmental and recycling initiatives. Additional information about these programs can be found at www.usa.canon.com/kyosei. To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting www.usa.canon.com/rss.

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† Based on weekly patent counts issued by United States Patent and Trademark Office.