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PowerShot SX50 HS

High-End, Advanced Digital Cameras
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Digital Compact Camera
Item Code: 6352B001
Estimated Retail Price: $429.99

Features

Every Shot Within Your Reach.

World's first 50x Optical Zoom (24–1200mm) and 24mm Wide-Angle lens* with Optical Image Stabilizer delivers magnificent images whether you are up close or far away.

Experience the difference that the ultra-zooming power of the PowerShot SX50 HS's 24mm Wide-Angle 50x Optical Zoom lens can make on your everyday shooting. The extraordinary focal length of 4.3–215.0mm (35mm film equivalent: 24–1200mm) lets you capture everything from wide-angle shots to super-telephoto shots from wherever you are, while every shot exhibits the unique quality inherent to Canon optics. You'll easily reach into sporting events from up in the bleachers, catch beautiful candid shots of your children without disrupting the scene, and achieve wildlife and landscape photography you never thought possible. Canon's Optical Image Stabilizer ensures that whether up close or far away, every shot is clear and steady.






* As of August 21, 2012.



Zoom Framing Assist


It's easy to track and capture subjects while using the extreme telephoto on the PowerShot SX50 HS. Use the Zoom Framing Assist Seek function to locate and track your subjects even a long distance away; by simply pressing a button, this function remembers your previous zoom position, zooms out to let you locate your subject, and zooms right back into the saved position when you release the button. And with the Zoom Framing Assist Lock, the camera will lock onto and automatically track a subject, intelligently keeping them in the center of the frame until you're ready to capture the perfect close-up shot.