PowerShot ELPH 530 HS White

A Camera To Carry Everywhere.

Perfectly flat and just 0.78 inches thick, the PowerShot ELPH 530 HS digital camera is a testament to fine design’s power to thrill. This camera certainly fits in your pocket, but given the reaction it gets when it’s out, it may not spend much time there.

You’ll love the dynamic excitement the camera’s lens brings to your photography. Expansive scenes can now be captured in their entirety thanks to the 28mm Wide-Angle Lens. And the 12x Optical Zoom (35mm equivalent: 28–336mm) lets you access close-ups of distant subjects with all the clarity of Genuine Canon Optics.

Handheld shooting can often lead to camera shake, making photos and videos blurry. Canon’s Optical Image Stabilizer is a sophisticated system that uses lens-shift technology to correct for unwanted camera movement. It makes handheld photography more practical, providing excellent image quality in many difficult shooting situations: outdoors at dusk, inside without a flash, and even at the telephoto end of the zoom range without a tripod. For photos, it enables shooting at slower shutter speeds, accommodating more low-light shooting situations than ever before without having to boost ISO sensitivity. With camera shake and vibration reduced, you get a sharper, steadier image. And because it is an optical system, there is none of the image degradation typical with electronic image stabilizers.

Pioneered by Canon, UA Lens technology makes possible compact lenses with remarkable optical performance. By using molded glass with an ultra-high refractive index in aspherical lens elements, Canon has succeeded in reducing lens size while significantly reducing image aberrations. Another stellar example of cutting-edge Canon optics, UA Lens technology helps make PowerShot digital cameras pocket-friendly and capable of astounding image quality.